The Mushy Middle series: on culture

… a series of posts on politics, church life, culture, theology-discipleship, and ministry

It seems that it’s not only the mushy middle in politics and church life that are being pushed out, but also the mushy middle in culture.  Our culture in the western world was satisfied with the way they receive news in the form of newspaper and television media.  They took in whatever the television news media dished out as unbiased news. Young people of post-moderns do not buy this today.  All news are biased.  Younger generations want their news personalized to suit their taste and interests.  With the news media of iPods, smart phones and Internet, they are able to receive exactly the type of news they want. They can filter out news they are not interested in watching or reading.  When I read news today, I rarely read from a physical newspaper.  I either get my news from the Internet or have it sent to me via email.  I go directly to the category of news I want to read or watch, e.g., world, technology, health, etc.

When young people shop, they rarely go to big department stores to buy all their items. Department stores tried to cater to everyone’s needs. This was wishy-washy and is the mushy middle.  It is not sexy, and is no longer the way to shop.  Department stores are increasingly in danger of shutting down.  Young people prefer to shop at specialized stores that only offer blue jeans, cell phones, women’s or baby clothing, sporting equipment, running shoes (not everything). Big department stores are even attempting to divide their floor space into specialized sections so that they look similar to small specialty stores.  My point in this post is this.  The mushy middle in culture also seems to be in the process of being pushed out.  Today’s youth and post-modern culture want to receive whatever they consume in specialized formats.