The New Living Translation is on the rise and was the second most popular translation in unit sales for August 2010. I am not surprised it has risen to such popularity. The ESV is holding steady, and the NIV is still on top after the TNIV getting dumped.
CBA best sellers list for August 2010
BIBLE TRANSLATIONS – Based on Unit Sales
1 New International Version – various publishers
2 New Living Translation – Tyndale
3 King James Version – various publishers
4 New King James Version – various publishers
5 English Standard Version Crossway
6 Holman Christian Standard Bible – B&H Publishing Group
7 The Message Eugene Peterson – NavPress
8 Reina Valera 1960 (Spanish) – American Bible Society and licensees
9 New American Standard Bible update – various publishers
10 New International Readers Version – Zondervan
BIBLE TRANSLATIONS – Based on Dollar Sales
1 New International Version – various publishers
2 King James Version – various publishers
3 New Living Translation – Tyndale
4 New King James Version – various publishers
5 English Standard Version – Crossway
6 New American Standard Bible update – various publishers
7 The Message Eugene Peterson – NavPress
8 Holman Christian Standard Bible – B&H Publishing Group
9 New American Standard – various publishers
10 Reina Valera 1960 (Spanish) – American Bible Society and licensees
liberty culture 
NLT at #2. Delightful! I do hope it can knock NIV off its pedestal.
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And amen!
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This is a wonderful day, and was when it was announced. I heard angels singing.
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