October 31 seems too far away. I just got the promotional kit in the mail today from Concordia Publishing House (CPH). It says that this new upcoming release of The Lutheran Study Bible (TLSB) in the ESV translation is to be released on Reformation Day, October 31. I can’t wait. This really is something I am really looking forward to as a Lutheran.
I know some of you out there are not too keen on the ESV but I still like it, despite some of the rough spots. But the study notes in this study bible are going to be amazing. I’ve only seen a sampler and it looks very good from what I can see so far. I guess the old NIV Lutheran Self-Study Bible is on the way out.
Some of the features will include:
• 26,500-plus uniquely Lutheran study notes.
• Over 2,000 application notes and prayers for every part of the Bible.
• 80,000 center column cross-references.
• Over 900 cross-references to 120 full or half-page maps, charts, and diagrams.
• 220-plus articles and introductions to biblical books and topics.
• Insights from early church, medieval and Reformation era church fathers.
• Uses the English Standard Version translation, one of the most precise English translations available.
• Durable Smyth-sewn binding.
The promotional DVD is slick…I mean totally slick. They have two young post-moderns in their twenties talking up the new TLSB. This campaign is really geared for the younger generations. Take a look at this video. I have to hand it to Concordia. They’re really doing a top-notch marketing campaign–one of the best I’ve seen, at least in the Lutheran world.